Our Approach
Built with care. Proven in practice.
At Doe & Fawn, coffee is at its best when it’s built on care — for people, place and process. Our approach to ethics and sustainability isn’t a bolt-on; it runs through everything we do.
It shapes who we work with, how we buy coffee, and how we operate day to day. From the relationships we build at origin and the prices we choose to pay, to the way we roast, package and serve — every decision is made with intention.
We believe great coffee should be built on long-term relationships, fair commitments and a clear sense of responsibility — from producer to cup.
Independent. Intentional. Built to last.
Founded by Mike Verwoert and Aaron Davis, Doe & Fawn is independently owned and built from the ground up. Mike brings over 30 years of experience across retail and consultancy, while Aaron brings 16 years within the coffee industry. Together, they combine operational depth with a craft-led approach — building a business designed to last.
As part of that commitment, we’re working towards B Corporation certification in 2027.
Coffee
We don’t just buy coffee. We commit to it.
Our sourcing is built around long-term relationships and clear, forward commitments at origin. We work with a small number of trusted partners — selected not just for quality, but for how they support producers and build more sustainable supply chains.
Through Falcon Coffees, we’ve developed a close working relationship with Fazenda Pinhal in Brazil and its owner, Pedro Gabarra, a sixth-generation farmer. We’ve had the privilege of hosting Pedro at our roastery — deepening that relationship beyond the supply chain.
More importantly, we commit to prebooking around 10 tonnes of coffee each year from the farm. This forward purchase provides stability, supports reinvestment, and allows for continued focus on quality. It’s a relationship built on mutual trust, not transactions.
Through Omwani Coffee Company, our focus is on transparency and direct relationships across Africa. Their model centres on clarity in pricing and long-term sustainability at origin.
Through this partnership, we’ve committed to purchasing the full harvest from Moata Raya — providing real security at farm level and the ability to plan, invest and grow with confidence.
With Osito Coffee, we work within a model built around “relationship coffee” — prioritising transparency, communication and shared value across the supply chain.
Through Osito, we’ve prebooked container-level volumes from Brazil. This approach supports producers before harvest begins, reduces exposure to market volatility, and creates the conditions for higher quality production from the outset.
Across all three partnerships, the approach is consistent:
- Commit early
- Pay fairly
- Build long-term relationships
- Maintain full traceability
By working this way, we’re able to build a supply chain that is transparent, stable and genuinely equitable — supporting stronger farming communities and better coffee at every stage.
Community
Small actions, done consistently, matter.
We believe our responsibility goes beyond coffee. It’s about showing up and supporting the communities around us in a meaningful way.
Through our Finite blend, we donate 100% of profits to KidsOut — helping provide positive experiences for vulnerable children across the UK.
Closer to home, we’ve supported Willen Hospice through fundraising events that bring people together while contributing to vital local care.
We’ve also worked alongside students at Queen Mary University of London through IC Impact Consulting — sharing insight into our business while giving students hands-on experience.
Alongside these initiatives, we support our local community in everyday ways too — donating coffee, vouchers and raffle prizes to schools, clubs and grassroots causes.
It’s not a separate effort — it’s part of how we operate.
Reuse, Renew, Recycle
A practical approach to reducing impact.
We focus on decisions that make a measurable difference — balancing sustainability with quality and consistency.
Our Typhoon fluid bed roaster uses hot air to roast coffee efficiently and evenly, significantly reducing energy use compared to traditional systems. Powered by renewable electricity, it removes the need for gas entirely — lowering our direct carbon output while giving us precise control over the roast.
Beyond roasting, we take a full lifecycle approach to packaging and delivery.
Our wholesale coffee is supplied using MOREE — a reusable packaging system designed to reduce single-use waste across the supply chain. For retail, we use LDPE 4 recyclable bags, alongside refillable glass jars at the roastery for local customers.
We also repurpose roasting by-products such as chaff, returning it to farms for composting and soil regeneration where possible.
We’re not perfect — but we’re committed to improving, step by step.
Built on Trust, Skill & Experience
In practice this means:
Know our market, customers and competition
Doe and Fawn will thrive when we meet the needs of our customers and partners. We should never assume that what works for one will work for all, so we will take the time to understand what makes each business or customer unique.
Be trusted
We will be open, honest and authentic, creating an unbreakable level of trust. We are here to support our Partners to make the difficult job of running their business a little bit easier and more enjoyable. We will provide quality and value, our advice will be useful and clear.
Collaborate with like minded people
Working with great people is as important to us as having great coffee. We will seek out suppliers, partners and build a team who align with our principles and strive to realise mutual benefits. We will build strong relationships and support local wherever we can.
Keep it simple and stay focused
Trying to do everything is rarely the best plan, so we will keep focussed on what matters most for us, our partners and Customers. We aspire to simplify speciality coffee and make it more accessible. Great coffee is remarkable, it needs to be talked about and deserves to be shared.
Deliver on our promises
When we agree to do something; we commit to delivering in the timeframe agreed and to a high standard. If we can’t achieve what we promise, we communicate this quickly and openly without
excuses, apologise unreservedly and commit to putting it right.
Build a reputation for quality and skillful execution
We will source, develop and offer products and services which we are proud of and believe in. We will share our partners and our own stories with creativity and passion, punching above our weight and being heard over corporate noise.
Keep learning
We are committed to sharing knowledge. Learning from our Partners will create a balanced relationship. The knowledge we gain will help us support other businesses, and asking questions helps our Partners understand their own beliefs better.
